Bogle Wine was looking for a way that they could encourage active football fans to pair game time with their wine. At Division of Labor we developed the Start 'em Sip 'em campaign, a play on the fantasy football lingo 'Start 'em Sit 'em.' Each week of fantasy football, Bogle shared to social media the perfect appetizer to 'start', the perfect Bogle wine to 'sip', and the beverage to 'sit' for the week. The starters' recipes were then made available on Bogle's website.
